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Marketing is the process of communicating the value of a product or
service to customers, for the purpose of selling the product or service.
It is a critical business function for attracting customers.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.
There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.
Email blast to 20,000 dj/radio/magazine/blogs and more - promotion on social networks - Publish Online Press Release of the single with photo,artiste bio and link etc.. starting @ $100 us or $9,600 ja - Social Media Marketing @ $25 us or $2400 ja per blast to over 300 face book groups,Pages,twitter,LinkedIn,foursquare etc
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